About Us

Matt Beck – Owner / Head Coach

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Matt was first exposed to CrossFit during his nine month intensive federal law enforcement training in 2008. Having worked as a Special Agent for the United States Secret Service and participating in daily CrossFit workouts, he quickly realized how his body was taken to the next level in becoming faster, stronger, and more efficient at recovering.

Matt has seen the importance of CrossFit’s training through his subsequent work as a SWAT Tactical Medic, Firefighter, and Police officer.

Always a competitive athlete, Matt has raced in a 70.3 mile Half-Ironman, as well as several half-marathons and other off-road challenges. Matt is a father of two awesome kids, and husband to a pretty great wife.

Kelly Beck – Owner / The “brains” behind CFSM

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Kelly began CrossFit after the birth of their second child.  Growing up an athlete, she longed for a new fitness regimen that would replicate the intensity of conditioning required for high school sports like soccer and basketball. Though she trained for and participated in several triathlons, adventure races and a marathon as an adult, she felt it was difficult to get the same workout on a treadmill or trail run as she could when pushed by a coach.  Globo-gym classes and boot-camp wasn’t quite doing it, so once CrossFit came into her world, she fell hard.

As a pediatric speech-language pathologist by day, Kelly puts high value on two of CrossFit’s key tenets – being “functional” (that is, related to movements you would do in your daily life) and “evidence-based” (or validated and supported by research.)  She quickly noticed how carrying two kids up the stairs wasn’t so tiring, how running for fun was enjoyable again (and easier) and she enjoyed being able to see and track her progress from day one.

The other huge draw of CrossFit was the camaraderie, and one of Kelly’s most favorite parts of training is encouraging fellow CrossFitters, rookies and veterans alike.  You will likely find her at the gym welcoming you, cheering you on, and making sure the music is good.

Jay Wilson – Coach

“I love seeing the lightbulb come on when a movement starts clicking. My life has changed for the better and yours can too!”

Jay began his CrossFit journey in April 2014. Since the beginning he considered coaching a “stretch goal” but something he would enjoy. He earned his Level 1 coaching certificate in March 2019 almost 5 years after his initial exposure to the methodology and now way of life.

Jay admits he’s always been pretty active but also found himself repeatedly on the “fitness roller coaster,” gaining and losing weight and strength. He never found anything he loved and stuck with. Jogging was boring, globo-gyms were a waste of precious time as a father and businessman with little of it to spare, and exercise videos were too easy to make excuses and too monotonous. He says the community that CrossFit Sweat Mountain fosters and the motivation and competition that the program fuels make it a never-ending need once you get the passion flowing. He loves being able to help people improve their movements and push themselves safely beyond what they think is possible.

Jay lives with his wife Katie and two kids in Roswell and is thankful for their support of his passion and also for the full time work-from-home career that allows him to step in and coach several early AM classes and sometimes in the evenings as well.